In 300-500 words, using https://owl.english.purdue.edu/owl/resource/747/01/
Read this article about H&M: http://money.cnn.com/2018/01/08/news/companies/hm-apologizes-monkey-hoodie/index.html
Think about everything we've learned this semester, and comment not only on the marketing fail, but on all aspects of the business (culture, leadership, teamwork) that contributed to this dilemma.
How can H&M make better decisions going forward?
Sample Solution