There are 3 levels of business strategy; Corporate, Business, and Functional. In basic terms, think of Marriott or Hilton. The primary product for each company is not hotels but the franchising rights they provide for individual owners. They develop corporate level strategies to grow their brands. At the business level, you would want to think of the individual hotels located in various markets. They develop strategies to compete and grow their market share which in turn increases profitability. At the functional level, you would want to look at the individual departments in a hotel. Their strategies are focused on controlling operating expenses, developing employees, and providing guest service. These are just some examples.
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