How could two companies with similar gross profit figures end up with dramatically different net operating income
How could two companies with similar gross profit figures end up with dramatically different net operating income?
Why do analysts need to consider different factors when evaluating a companys ability to repay short-term versus long-term debt?
Sample Answer
Dramatically Different Net Operating Income with Similar Gross Profit
Two companies can have similar gross profit figures but vastly different net operating income due to significant variations in their operating expenses.
Here’s a breakdown of why:
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Gross Profit Calculation: Gross profit is calculated as Revenue – Cost of Goods Sold (COGS). This figure represents the profit a company makes directly from producing or selling its goods or services. Similar gross profit suggests similar efficiency in production and pricing relative to direct costs.
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Net Operating Income (NOI) Calculation: Net operating income is calculated as Gross Profit – Operating Expenses. Operating expenses encompass the costs incurred in running the business’s core operations, excluding financing costs and taxes.
Therefore, even if two companies generate the same amount of profit after covering their direct production costs (similar gross profit), their profitability from core operations (NOI) can diverge significantly based on how efficiently they manage their operating expenses.
Here are some key categories of operating expenses that could lead to these differences:
- Selling, General, and Administrative (SG&A) Expenses: These include salaries and wages, marketing and advertising, rent, utilities, office supplies, legal fees, and insurance. One company might have much higher SG&A costs due to a larger administrative staff, aggressive marketing campaigns, or prime real estate locations