How Design Thinking Drives Competitive Advantage. Forbes. Retrieved from: http://www.forbes.com/sites/sap/2014/08/11/how-design-thinking-drives-competitive-advantage/#7c1f8eaa7a53
Do you agree that simplicity is nowadays a key competitive advantage? Explain why or why not. What other factors do you consider relevant for adding value to customers? Share some experiences about technology products or services that have added value to you as a customer?
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