Description
Using Amazon as a big tech giant; report how Amazon has expanded into media and non-media related companies. Use two newspaper articles (1 from the New York Times and 1 from Wall Street Journal) and two market-oriented publications (Deadline: https://deadline.com and Broadcasting & Cable: www.broadcastingcable.com).
Identify the strategies that Amazon has deployed using the keywords the class has discussed from our textbook: Understanding Media Industries second edition; chapters 1 and 2. [authors Timothy Havens and Amanda D Lotz ]
keywords: economy of scope, intentional overproduction, mass customization, artificial scarcity, conglomeration, vertical integration, horizontal integration, monopoly, economies of scale, oligopolies, and ars longa
Sample Solution