How Minorities and Immigrants are Portrayed

The primary focus of the project is to examine and describe the image of
minorities (racial, ethnic, gay, and lesbian) and immigrants in advertising.
Select 10 advertisements with images of minorities or immigrants from online or
print magazines and newspapers. Answer the following questions in separate
sections.

1. Discuss your sample
   a. Describe how you collected your ads, from what magazines, how many,
   dates.
2. Discuss how minorities and immigrants are portrayed in your sample of ads.
   b. How is the portrayal used to promote and justify the ethnic/racial
   stereotypes, as well as the social and cultural beliefs about minorities and
   immigrants?
   c. How prejudice, discrimination, racism, and anti-immigration narratives
   are reinforced or contested in these ads?
3. Comment on how your findings compare to one of the theories discussed in
   the textbook.
   d. Apply the theory to your observations and content analysis of your ads.
   e. Draw one or more conclusions from your analysis.

Sample Solution