Select a business with which you are familiar - but not one that you have used in either the initial analytical review or the group assignment - and conduct an analysis on how it could be improved. This is different from previous assignments where what I asked for was a simple critique and analysis. Here, I want you to tell me about what the company could do better. The analysis needs to be critical and underpinned by academic concepts from the areas that we discussed over the two terms. Use of the business model tool mentioned in class (Johnson, Christensen and Kagermann, 2008 [HBR]) would be a good start point. You have 1,500 words to do this and the indicative marking areas are:
I don't want to see any 'In my opinion', any analysis must be underpinned by data or logic.
If you claim that a company needs to do something, does the evidence that you present before the claim support it?
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