How to collect data using Web analytics

Your company currently collects data using Web analytics and combines it with °
operational systems data. Web analytics is an increasingly important part of most business marketing
plans. Your company is looking for ways to leverage the collected data but wants to ensure that the
information technology infrastructure will support the expected growth that the company is anticipating. The
Chief Executive Officer (CEO) has given you sixty (60) days to deliver a comprehensive information
systems project plan to address the organizational growth that the company is experiencing. The company
will be expanding from one (1) floor to three (3) ftoors within six (6) months. Since this is a relatively new
company, there is currently limited technology infrastructure to support the business. All information
technology (hardware and software) must be redesigned to meet organizational needs. The solution should
be implemented in either a hosted solution, on-site solution, or a hybrid model. The CEO is expecting you
to integrate different technologies from different partners and incorporate industry best practices and cost-
effective solutions in connection with the development of technological systems. In addition, the CEO is
extremely interested in cloud computing technologies and Software-as-a-Service (SaaS) but is leery of
security issues that may be associated. However, he is sure that you will implement proper security
protocols. The company currently consists of twenty (20) employees of which four (4), including yourself,
are dedicated to the IT organization.

Section 1: Project Introduction

1.Write at least four (4) page project introduction that documents the current state of the organization,
expands upon the information given above, and includes the following: ~Background information of the
company.

Details regarding the type of business that the company is engaged in.

oA description of current outsourcing and offshoring activities.

eldentification of current skilled information systems personnel in position and responsibilities.

The specific types of data that the company collects.

°A description of the information systems that the company currently has to support the business. The
description at a minimum should include the following: ‘Operational Systems and Databases
Analytics and Interfaces

infrastructure and Security .

Sample Solution