How to Communicate Effectively About PR Measurement

Summary: Identify the article’s key points and significant findings.
Relevance and Applicability: Explain why this article is relevant to the practice of public relations. That is, if you worked in PR, what could you extract from this article to do a better job? Identify situations where this information could be used and explain how PR practitioners could use this information.
Context: Compare and contrast this article to the textbook. How are the article and the textbook’s(Introduction to Strategic Public Relations; digital, global and socially responsible communication, Page,J.T., & Parnell, L. J. 2019) discussion of the topic similar or different?
Critical Evaluation: Explain why this article would matter to a PR practitioner. Give examples of the paper’s usefulness or identify what would make it more useful. For example, did it help clarify your understanding of the topics you’ve read in the text? Was there anything omitted that would be useful? Why are the issues and themes important?

Sample Solution