Prepare a six+ page paper (four+ pages of text plus cover and reference page) paraphrasing (e.g. using your own words) with no quotes or outside information that is
double spaced, 12-point font, with 1” margins on all sides. Write in the second person avoiding “I” or “we” statements. Use 1-9 as subtitles, which follow:
Cover page
Case Recap, Competition
Problem Identification
Identify the root problem components
Marketing Mix (discuss 5 P’s – product, price, place, promotion, and people)
Social Media: Analyze the current social media plan
SWOT (Note: Identify four strengths, four weaknesses, four opportunities, four threats)
Sound alternatives/Measurements (Note: propose at least two possibilities)
Recommendations (Note: fully justify your recommendations)
Sample Solution