EZ-Pleeze management has tasked you with completing a SWOT analysis to identify internal and external factors that need to be considered in developing a competitive strategy for the company. The SWOT analysis will be utilized to support and justify the overall strategic recommendations that you will later include in a presentation for the company’s senior executives.
You will complete this task in two parts: a SWOT analysis for EZ-Pleeze, created using the attached “SWOT Analysis Template,” and an essay that addresses the importance, function, content, and final relevance of a SWOT analysis.
A. Include a SWOT analysis for the EZ-Pleeze company (referencing the attached “EZ-Pleeze Case Study”), created using the attached “SWOT Analysis Template.”
Note: The completed SWOT analysis may be uploaded as its own attachment, separate from the essay, or may be added to your essay as part of a single document.
B. Write an essay (suggested length of 5–7 pages) that expands on and interprets the data from the completed SWOT analysis by doing the following:
- Discuss the importance of a SWOT analysis in the strategic planning process of EZ-Pleeze.
- Discuss internal strengths for EZ-Pleeze.
- Discuss internal weaknesses for EZ-Pleeze.
- Discuss external opportunities for EZ-Pleeze.
- Discuss external threats for EZ-Pleeze.
- Describe three recommendations for strategic action at EZ-Pleeze (based on the completed SWOT analysis) and justify your recommendations.
Sample Solution