Description
State in your own words the key question or questions that the author(s) were trying to answer. • State what the author(s) expected to see and why. What were their hypotheses? Note some papers will list multiple formal hypotheses. It is not necessary to discuss all of them. You may focus on a small number (23) of the most interesting hypotheses. • Briefly state what the author(s) found. Again, it is not necessary to review every result, but you should mention the results that pertain to the hypotheses you discuss, and what the evidence is. This may involve a brief discussion of the methods used. • Explain in your own words, why the results are significant. What do they tell us about how consumers behave? • Explain in your own words the practical significance of the results. How do they imply managers should act and why? What do they imply about public policy and consumer welfare? • Do not copy text from the paper. This is plagiarism
Sample Solution