IMC campaign

Choose an IMC campaign for any product or service that has caught your attention, ideally in" rel="nofollow">in prin" rel="nofollow">int. 1. Briefly describe the IMC campaign and assess which media channels it is utilizin" rel="nofollow">ing and why. 2. Identify the STP-D strategy you presume this campaign is pursuin" rel="nofollow">ing. What is the target group, as well as the differentiation and positionin" rel="nofollow">ing strategy this campaign is tryin" rel="nofollow">ing to achieve? Use details from campaign to support your deductions. 3. May this campaign be perceived as controversial or have any social and economical impacts (PPT2)? 4. Summarize the report with your opin" rel="nofollow">inion as to whether you believe this is an effective campaign or not. What do you believe were the in" rel="nofollow">initial marketin" rel="nofollow">ing goals that his campaign was created to achieve. Justify your arguments. (this is mandatory for all reports) Choose 2 of the followin" rel="nofollow">ing additional aspects to identify in" rel="nofollow">in report: 1. What phase or phases of the consumer behaviour AIDA Model do you presume this campaign is tryin" rel="nofollow">ing to achieve and why. 2. There are three primary goals of advertisin" rel="nofollow">ing which do you presume this ad is fulfillin" rel="nofollow">ing and why? 3. Assess whether this advertisement has taken in" rel="nofollow">into account the 6 Components of the Communication process and how. Justify with details. 4 .Which execution style or advertisement technique is used in" rel="nofollow">in the campaign and why do you presume the marketers chose this type?