The purpose of this assignment is to understand the concept of implicit stereotyping. Implicit Stereotyping occurs when a person is not aware that a stereotype is influencing his/her interpretations, actions, and reactions. It reflects the hidden / unintended / unconscious biases of a person.
There are two components to this assignment. Make sure to address the issues pertaining implicit stereotyping that surround both these tests.
Implicit Association Test
Go to https://implicit.harvard.edu/implicit/
Click on “Project Implicit Social Attitudes”
Click on “Take a Test”
Click on “I wish to proceed”
Click on “Race IAT” and follow directions to finish the test.
Describe your experience taking the Implicit Association Test. Do you think this test is capable of capturing a person’s ‘implicit’ biases? Do the test results reflect your personality/attitude?
Doll Test
Go to http://www.youtube.com/watch?v=YWyI77Yh1Gg&feature=related
Watch the above clip and provide your analysis on the role of implicit stereotyping in the way beauty is perceived.
Sample Solution