A formal, in-depth case study analysis requires you to utilize the entire strategic management process. Assume your group is a consulting team asked by Twitter to analyze its external/internal environment and make strategic recommendations. You must include exhibits to support your analysis and recommendations.
: Who are the firm’s customers?
What are the firm’s major products or services?
Geographically, where does the firm compete?
Is the firm technologically current?
Concern for survival, growth, and
Is the firm committed to growth and financial soundness?
What are the basic beliefs, values, aspirations, and ethical priorities of the firm?
What is the firm’s distinctive competence or major competitive advantage?
Concern for public image: Is the firm responsive to social, community, and environmental concerns?
Are employees a valuable asset of the firm?
Sample Solution