Now you own a store where you're offering and display your own merchandise. What a wonderful work!!
It's the beginning.
And it’s happened and your name start brightens in the field of B2C market. With that success you got a
decision to enter your product into the B2B market, Very cool, it's a new start. Let's go ahead, you can do it!!
By now, your product must have a life cycle. Based on what you have learned:
what is your product's life cycle in the B2B market?
Explain it well and explain how you can reach the stage of stability and strength in this big market?
Explain what your buying decision, with its complete process that needs and must take to helps you order and
to choose your partners and distributors.
- Marvelous, you've done it, and you've got a brand name now in B2B media and your company has
become a trusted and reliable place in this market. You have many loyal customers and distributors.
But recently one of the biggest companies that you deal with, has announced to stop in dealing with your
company next year. (this company has a great name in the B2B market.)
So your company is between two options, either to stop dealing with this big company that was a source of
success for you or to modifies your buying process with him.
What is your plan and what you are doing in both cases?
Sample Solution