During lectures we have started discussing what multi-tasking and divided attention mean. In advertising we are always competing for your attention. Because of this, companies have started to work on ways to "break through the clutter" and gain your attention.
SECTION I.
Start by watching the following case study:
https://youtu.be/MCFmTdVFva0
Next, play a simple game using the computer. The link can be found
here: http://www.onemorelevel.com/game/multitask
NOTE: This might not work on every computer. Your computer is requires to have Flash installed for it to work. If it doesn’t work on yours, that is ok.
Record your multitask game score (again, if you it does not work, put N/A)
SECTION II.
Discuss how you use media to multitask. Discuss what kinds of media you use, and how you use them concurrently.
Sample Solution