Inferential Statistics Professional Report

You are the public relations manager for Lighthouse Bookstore and Gift Shop. Rob Smith, the owner, has asked you to use your new research skills to analyze data gathered over the last year. The business has made several operational and communication changes in the last 12 months and he wants to know the impact of these decisions. You need to analyze the data and write a professional memo reporting your findings and making recommendations based on the data. Open this Google Doc file (Links to an external site.)Links to an external site. with detailed information about the assignment and the link to the data files. You can print the document if that helps you. A Note About the Format Your report should be written in memo style (similar to your sentiment analysis). Use headings to separate the three analyses. While you must include an APA-style results paragraph, you do not have to follow heading and paper formatting requirements for APA style.          

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