PROMPT A: IMAGE ANALYSIS: Although we look at print
advertisements every day, we often do not consider the ways in which they affect us. Visual images in ads can influence and persuade us, so it is important to evaluate them critically to understand their meanings. Good image analysis involves examination of the components of an image to gain an understanding of the whole.
Select an advertisement image to analyze. The advertisement you choose should be a single image directed towards a specific audience. To identify the intended audience, think about the members of the potential audience for the advertisement that you have chosen. Who are they? Ads for a beauty product, for example, may be aimed at young girls; ads for a deodorant might target men; a diaper ad is likely intended for new parents; ads for cruise trips might be aimed at retirees. You can use any academically-appropriate advertisement to complete this assignment, as long as its intended audience is clearly identified.
Sample Solution
The advertisement image shows a young woman wearing a pink tank top, with her arms crossed and head slightly tilted. She is looking directly at the camera with an expression of confidence and pride. The text reads “Be Confident in You”, suggesting that the product or service being advertised will help people feel secure and confident in themselves. This image implies that by using the advertised product or service, one can feel more self-assured about their appearance and abilities.