This company is the world's largest two-tier distributor of technology products. In a two-tier distribution system, a company purchases products from manufacturers and sells them to retailers who in turn sell these products to the end-users.
Read the rest of the stories with a better understanding from pages 466 to 467 of your recommended textbook. After the reading, answer the following questions briefly.
- What were the main challenges faced by Ingram Micro in developing a BIC?
- List all the business intelligence solutions developed by Ingram to optimize the prices of their products and to profile their customers.
- What benefits did Ingram receive after using the newly developed BI applications?
Sample Solution