You have been recruited to be an innovation and creativity manager in a high-tech start-up company, called TECHSOL, which is based in Brighton. These are very early days of this company. Pedro Gonzalez – the CEO and founder – plans to launch soon the company’s first service – a social media monitoring and analytics platform for businesses that want to understand how customers talk about their brands online. Pedro and his friends developed a technology that collects mentions from millions of online sources (news articles, blog posts, tweets, Facebook statuses, among other), analyses the mentions and presents the results of the analysis in a simple format. The companies that will use TECHSOL’s platform will be able to get instant access to customer conversations from every corner of the public web.
Pedro wants to make sure that the company captures value from the innovative brand-watching service and also continues to innovate in the future, for example, process innovation to improve the brand-watching service as well as some new innovative services. He asked you to prepare a plan for managing creativity and innovation processes in TECHSOL.
Preparation
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A. Collaborations with external actors that will enable TECHSOL to innovate in the future
B. Capturing value from the existing brand-watching services by protecting relevant intellectual property
C. Stimulating adoption of TECHSOL’s innovative brand-watching service
D. Creating an innovative climate in TECHSOL to encourage future innovation
Sample Solution