Integrated communications

Effective in" rel="nofollow">internal communications are essential to buildin" rel="nofollow">ing cross-functional relationships and to keepin" rel="nofollow">ing staff in" rel="nofollow">informed. You are required to write a report that considers how in" rel="nofollow">internal communications could be used effectively within" rel="nofollow">in your chosen organisation. Required: (a) Usin" rel="nofollow">ing the organisation summary guidelin" rel="nofollow">ines, provide a background to your chosen organisation. (5 marks) (b) Discuss the importance of strong cross-functional relationships within" rel="nofollow">in your chosen organisation in" rel="nofollow">in negotiatin" rel="nofollow">ing resources for marketin" rel="nofollow">ing. (12 marks) (c) Recommend how your chosen organisation could use in" rel="nofollow">internal communications to build strong cross-functional relationships. (8 marks) Strong brands stand out from the competition; customers must brands that have performed consistently over many years. Deliverin" rel="nofollow">ing effective marketin" rel="nofollow">ing communications plays an important role in" rel="nofollow">in buildin" rel="nofollow">ing strong brands. Your Manager has asked you to prepare a presentation for in" rel="nofollow">internal stakeholders, explain" rel="nofollow">inin" rel="nofollow">ing the importance of the customer value proposition and brandin" rel="nofollow">ing in" rel="nofollow">in the competitive context. Required: (a) Describe the customer value proposition for a product/service brand within" rel="nofollow">in your chosen organisation. (6 marks) (b) Outlin" rel="nofollow">ine the benefits of creatin" rel="nofollow">ing a strong brand for this product/service. (14 marks) (c) Compare the strength of a product/service brand within" rel="nofollow">in your chosen organisation to the strength of a competitor product/service brand, usin" rel="nofollow">ing an appropriate model. (15 marks) In addition to buildin" rel="nofollow">ing successful brands, Integrated marketin" rel="nofollow">ing communications can also underpin" rel="nofollow">in the corporate reputation. You are required to write a report that focuses on the practical application of marketin" rel="nofollow">ing communications as part of a campaign to build brand awareness. Required: (a) Discuss how a strong brand identity and image can support corporate reputation management. (10 marks) (b) Propose an in" rel="nofollow">integrated marketin" rel="nofollow">ing communications plan, targetin" rel="nofollow">ing external stakeholders, to build brand awareness. Your plan should in" rel="nofollow">indude: c an outlin" rel="nofollow">ine of your target market(s) clear marketin" rel="nofollow">ing communications objectives proposed communications methods and media 0 an implementation schedule. (30 marks)