Integrated Health Promotion

Order Description The World Health Organization’s Ottawa Charter for Health Promotion (1986) sets out a vision for in" rel="nofollow">integrated health promotion. (Attachment 1). It proposes that five action areas and three strategies are useful for brin" rel="nofollow">ingin" rel="nofollow">ing about change to people, structures and environments, and in" rel="nofollow">in turn, health: Action areas: 1. Build Healthy Public Policy 2. Create Supportive Environments 3. Strengthen Community Actions 4. Develop Personal Skills 5. Reorient Health Services Strategies: 1. Enablin" rel="nofollow">ing 2. Mediatin" rel="nofollow">ing 3. Advocatin" rel="nofollow">ing The Victorian Department of Health (2008) identified seven guidin" rel="nofollow">ing prin" rel="nofollow">inciples for its work in" rel="nofollow">in in" rel="nofollow">integrated health promotion. These drew on the action areas and strategies of the Ottawa Charter. (Attachment 2) Both of these models embody systems thin" rel="nofollow">inkin" rel="nofollow">ing. For this assessment task, you will choose a real world example of a health promotion in" rel="nofollow">initiative and critique it by referrin" rel="nofollow">ing to the Ottawa Charter model of in" rel="nofollow">integrated health promotion, and/or the Victorian Department of Health in" rel="nofollow">integrated health promotion model. Page 2 of 7 Attachment 2 Victorian Department of Health Integrated Health Promotion model 1. Address the broader determin" rel="nofollow">inants of health, recognisin" rel="nofollow">ing that health is in" rel="nofollow">influenced by more than genetics, in" rel="nofollow">individual lifestyles and provision of health care, and that political, social, economic and environmental factors are critical. 2. Base activities on the best available data and evidence, both with respect to why there is a need for action in" rel="nofollow">in a particular area and what is most likely to effect sustain" rel="nofollow">inable change. 3. Act to reduce social in" rel="nofollow">inequities and in" rel="nofollow">injustice, helpin" rel="nofollow">ing to ensure every in" rel="nofollow">individual, family and community group may benefit from livin" rel="nofollow">ing, learnin" rel="nofollow">ing and workin" rel="nofollow">ing in" rel="nofollow">in a health promotin" rel="nofollow">ing environment. 4. Emphasise active consumer and community participation in" rel="nofollow">in processes that enable and encourage people to have a say about what in" rel="nofollow">influences their health and wellbein" rel="nofollow">ing and what would make a difference. 5. Empower in" rel="nofollow">individuals and communities, through in" rel="nofollow">information, skill development, support, advocacy and structural change strategies, to have an understandin" rel="nofollow">ing of what promotes health, wellbein" rel="nofollow">ing and illness and to be able to mobilise resources necessary to take control of their own lives. 6. Explicitly consider difference in" rel="nofollow">in gender and culture, recognisin" rel="nofollow">ing that gender and culture lie at the heart of the way in" rel="nofollow">in which health beliefs and behaviours are developed and transmitted. 7. Work in" rel="nofollow">in collaboration, understandin" rel="nofollow">ing that while programs may be in" rel="nofollow">initiated by the health sector, partnerships must be actively sought across a broad range of sectors, in" rel="nofollow">includin" rel="nofollow">ing those organisations that may not have an explicit health focus. This focus aims to build on the capacity of a wide range of sectors to deliver quality in" rel="nofollow">integrated health promotion programs; and to reduce the duplication and fragmentation of health promotion effort.