Integrated Marketing
Order Description
Instructions
Find each of the following four companies on the internet.
A) For each company, discuss how effective its website is in communicating an overall message one page per company.
B) Also, discuss how well the marketing team integrates the material on the website.
C) How well does the website integrate the company’s advertising with other marketing communications?
1.?Revlon (www.revlon.com)
2.?J.B. Hunt (www.jbhunt.com)
3.?JD Bank (www.jdbank.com)
4.?Red Lobster (www.redlobster.com)
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