Look at the Figure in Chapter 14 entitled, Integrated Marketing Communications, that outlines the blended mix
of promotional tools (advertising, personal selling, sales promotion etc.). Consider which mix of tools will be
best suited to the company/organization (choose at least 2).
Discuss why these would be the best marketing communication tools and summarize what kind of marketing
communication you would employ (for example, what type of sales promotion would you recommend for the
company etc.).
What types of advertising objectives would you recommend (see table entitled ‘Possible Advertising
Objectives” in Chapter 15)?
How could a cloud based CRM tool help this company/organization?
Sample Solution