Interim report 1
Your interim report should be turned in as a Word document. Interim report 1 should include the results of
Steps 1 and 2 listed above:
Two social media personas the client should try to reach the selected social media platform.
A bar chart summarizing the size of the client’s existing audience on Facebook or Twitter (optional: Add
Instagram or another platform.)
A chart showing average likes, shares, comments and reactions per Facebook post.
Or
A chart showing average number of tweets per day, and average likes and retweets per post.
A line chart showing average engagement per post by week on Twitter or Facebook (for the full period of the
data provided on D2L).
Concise (3-5 sentences) answers to each of the following questions:
How did your secondary research inform the social media personas you created? Include citations for the
reports you used for your secondary research (APA style strongly recommended, but not required).
List at least three insights you learned from the social media audit that might help you develop social media
strategy.
What, if anything, are people saying about your client on social media?
Sample Solution