A 5,000 words report plus a 250 words executive summary. A report based on very detailed research into company accounts. Analyse company’s business activities - Use your own explanation of how company’s business model works
• Identify key drivers of business model and competitiveness
- Use independent data on company’s markets
- Assess future prospects for these markets
• Compile financial ratios for performance, efficiency, liquidity and solvency for company and at least three competitors - Ratio analysis over the past five years
- Comparing these ratios – draw your own conclusions, NOT just descriptions
Structure of the Project
REPORT SUMMARY:
- equity data, company fundamentals, prospects, valuation & recommendation
• Show key data on share price & performance, valuation price & ratios and investor recommendation
• Two to three statements which explain your forecasts for the company’s revenue, income and cash flow
• Key economic and market forces driving company’s prospects
• How this translates into valuation, target price & recommendation
1) INTRODUCTION:
• Summarise company’s activities and business model
- What does it sell? Where? To whom? With what competitive advantage? • Main markets served by company – by region, product, customer type
Sample Solution