Our guest speaker will be Alice Loy from Creative Startups. She will be talking about some of the starts ups
she has worked with internationally.
https://creativestartups.org (Links to an external site.)
Watch the recording of her talk and pick two concepts that the guest speaker talks about in the recording that
relate to the international marketing environment (chapter 2 in the book). Be specific about a concept that was
not already explained in your group. Explain the concept in your temporary random discussion group. Your
project groups will be assigned at the end of Week 2 after I have the student info sheets from all the students.
Sample Solution