- Research, critically analyse and discuss the dynamics and key aspects of the international business
environment and their effect on marketing performance.
This assignment is an Individual assignment.
You are working for Ocado as a Marketing Manager. They are considering further expansion to Canada and
Turkey. You have been tasked by the Marketing Director to prepare a business report. The report should cover
the following:
- Analyse the current situation of Ocado (including summary of 4Ps)
- Analyse Canada as the potential new market for Ocado using the PEST framework
- Analyse Turkey as the potential new market for Ocado using the PEST framework.
- Discuss and recommend which country (Canada or Turkey) should be selected as the next target
market for Ocado. Justify your choice
Sample Solution