International Marketing Channels

Distribution channels play a significant role in the success of international marketing efforts. As explained in Cateora, Graham, and Gilly (2016), "Getting the product to the target market can be a costly process if inadequacies within the distribution structure cannot be overcome" (p. 444). For this discussion, read Case 3-4 from your text. What are ways that Inditex ensures that "fast fashion" is truly fast? Why would a retailer introduce its online store country-by-country? Why was Inditex slow to embrace online sales when it is so tech-savvy in other ways? How does InditexUZara take advantage of international marketing channels and distribution?      

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