Final Assessment for International Marketing and Business Environment. In the interim, I have already described how Red Bull entered and operates in South Africa. Now I must research the global operations of Red Bull.
- Country of origin
- Activities of the company
- A brief historic of its share price
- Legal structures
- Management structures
- Brand and branding: company vs. product
- Marketing mix as it may or not be applied in various countries
- Taxes paid as a proportion of profit
Any issues on favourable and unfavourable press or other media.
After the research and descriptive part of the paper, draw conclusions on what you have learnt for yourself from this module and this assessment.
Sample Solution