International Public Relations Campaign

"Choose as your client an existing major corporation, government or non-profit organization. Develop a PR campaign for it to implement in at least two different cultural clusters that do not include the United States. Include the following sections: 

A.    Explain your client, the goals and timeframe of the campaign, and how you will measure success (1 single-spaced page)

B.    For each country/culture in which you will implement the campaign, explain elements of the local culture that will inform how you craft your messages and strategies (1 single-spaced page for each country/culture)

C.    Explain the tactics you will use to achieve your goals (1 single-spaced page for each country/culture)

D.    Explain the message you will craft for each country/culture and why you have developed them as such (1 single-spaced page for each country/culture)

Sample Solution