Internationalisation of Business

Guide for International Busin" rel="nofollow">iness Essay: Internationalisation of Busin" rel="nofollow">iness Prepared by Associate Professor Natt Pimpa & IB Team Objectives: The in" rel="nofollow">internationalisation process of multin" rel="nofollow">inational corporations is complex. In recent decades, more and more companies have started to operate outside their domestic markets. There are also new technologies that promote the growth of in" rel="nofollow">internationalisation of firms from all countries around the world. It is, therefore, important for us to be able to comprehend the nature of in" rel="nofollow">internationalisation process of busin" rel="nofollow">iness. In this task, you are asked to perform an in" rel="nofollow">international busin" rel="nofollow">iness analysis. In doin" rel="nofollow">ing so, you will need to understand some in" rel="nofollow">international busin" rel="nofollow">iness theories from this course. This assignment will help you to be able to ‘learn’ and ‘apply’ key in" rel="nofollow">international busin" rel="nofollow">iness theories from the course to ‘real-life’ multin" rel="nofollow">inational corporations (MNCs). - Type: Individual - Value: 50% (length: up to 2,500 words) Structure of your Essay: The key question for this essay is: “What is the in" rel="nofollow">internationalisation process of company…… in" rel="nofollow">in (in" rel="nofollow">industry and country)? Step 1: You need to select a multin" rel="nofollow">inational corporation from 2015 Fortune’s GLOBAL 500 MNCs list (http://fortune.com/global500/). We suggest you to thin" rel="nofollow">ink of your future career and in" rel="nofollow">industry that you are in" rel="nofollow">interested in" rel="nofollow">in while selectin" rel="nofollow">ing a company from the list. Although it is not mandatory, we encourage you to select an MNC from an emergin" rel="nofollow">ing country (such as Brazil, Russia, India, Chin" rel="nofollow">ina, Indonesia, South Africa, UAE, Vietnam, Malaysia, South Korea, members of AEC or Mercosur). Step 2: Select one country where your company has in" rel="nofollow">invested in" rel="nofollow">in (in" rel="nofollow">in any foreign direct in" rel="nofollow">investment forms). Then, you need to analyse the in" rel="nofollow">internationalisation of the company. In your essay, you will need to follow these in" rel="nofollow">instructions. 1) The Analysis of your Multin" rel="nofollow">inational Corporation (MNC): In this section you will need to present and analyse key data supportin" rel="nofollow">ing the status of your company as a multin" rel="nofollow">inational corporation. It is highly recommended that you use key academic sources to illustrate and explain" rel="nofollow">in the concept of MNC in" rel="nofollow">in this section. - Key data supportin" rel="nofollow">ing the status of your company as an MNC and its world rankin" rel="nofollow">ing - Usin" rel="nofollow">ing key academic sources to explain" rel="nofollow">in the concept of MNC (MNC topic) - Competitors in" rel="nofollow">in in" rel="nofollow">international market 2) Host Country Analysis: You will need to focus on ONE factor from the host country that in" rel="nofollow">influences the in" rel="nofollow">internationalisation process of the firm. As we focus on political economy and socio-cultural factors in" rel="nofollow">in the first part of this course, we recommend you to answer the followin" rel="nofollow">ing questions in" rel="nofollow">in this section: - What is the key factor from the host country that promotes the in" rel="nofollow">internationalisation process of your firm? Why? - Please use one theory from the course to support your argument(s). The application of some theories from this course: Uppsala Internationalisation theory, Eclectic paradigm, and Porter’s diamond theory can also be useful at this poin" rel="nofollow">int. 3) Foreign Entry Strategies: In this section you will need to answer these questions: - Explain" rel="nofollow">in entry strategy/strategies performed by the company. Please use academic resources (i.e. journal articles) to explain" rel="nofollow">in the concept of the company’s entry strategy and its benefits. (Entry strategies topic) - Please identify some constrain" rel="nofollow">ints of the selected entry strategy. It is important that you combin" rel="nofollow">ined poin" rel="nofollow">ints from academic sources (i.e. academic journal articles) and in" rel="nofollow">information from the company to analyse potential constrain" rel="nofollow">ints of the entry. strategy. 4) International Busin" rel="nofollow">iness Impacts and Contributions: - What are the major contributions of your MNC to the host country? - From the UN Global Compact Prin" rel="nofollow">inciples, which area that your MNC will need to focus in" rel="nofollow">in their current and future busin" rel="nofollow">iness? Why? (CSR) Tips 1. The core of this assignment is to assess your level of mastery of the subject matters and your analytical skills in" rel="nofollow">in relation to foreign market entry strategies. It is important that you can in" rel="nofollow">integrate key in" rel="nofollow">international busin" rel="nofollow">iness theories from the course to your analysis of an MNC in" rel="nofollow">in this assignment. 2. Do not perform PESTEL/SWOT/ five forces analysis in" rel="nofollow">in this essay. 3. This is an in" rel="nofollow">international busin" rel="nofollow">iness essay. Please avoid marketin" rel="nofollow">ing and general management poin" rel="nofollow">ints/analyses in" rel="nofollow">in this essay. Other requirements - A min" rel="nofollow">inimum of six (6) academic journal articles must be read and cited. - The assignment must be well-structured and well-presented. - The clarity of expressions together with the appropriate use of grammar, spellin" rel="nofollow">ing and punctuations are important to main" rel="nofollow">intain" rel="nofollow">in. - Any use of comments, in" rel="nofollow">information, data or quotations from others (books, journals, newspapers, web etc.) must be cited usin" rel="nofollow">ing Harvard referencin" rel="nofollow">ing style. - The 12 poin" rel="nofollow">int font in" rel="nofollow">in Times New Roman should be used throughout. Appropriate spacin" rel="nofollow">ing (1.5 lin" rel="nofollow">ines) and margin" rel="nofollow">ins on all sides (at least 2 cm) need to be main" rel="nofollow">intain" rel="nofollow">ined. - Number each page. Essential Information - This is an in" rel="nofollow">individual assignment (50%) - Length of this essay should be between 2,000-2,500 words (in" rel="nofollow">includin" rel="nofollow">ing country analysis). - Theories from the course (BUSM1222 International busin" rel="nofollow">iness) MUST be in" rel="nofollow">incorporated in" rel="nofollow">in your analysis - Markin" rel="nofollow">ing criteria is available from the learnin" rel="nofollow">ing hub. - We focus on the quality of reference. Make sure you combin" rel="nofollow">ine both academic and in" rel="nofollow">industrial or trade in" rel="nofollow">information. Please use, at least, six academic journal articles to form your arguments. - The clarity of expressions together with the appropriate use of grammar, spellin" rel="nofollow">ing and punctuations are important to main" rel="nofollow">intain" rel="nofollow">in. - Any use of comments, in" rel="nofollow">information, data or quotations from others (books, journals, newspapers, web etc.) must be cited properly. - - The 12 poin" rel="nofollow">int font in" rel="nofollow">in Times New Roman should be used throughout. Appropriate spacin" rel="nofollow">ing (1.5 lin" rel="nofollow">ines) and margin" rel="nofollow">ins on all sides (at least 2 cm) need to be main" rel="nofollow">intain" rel="nofollow">ined. - - Number each page. - Due dates for submission for this essay (country analysis and the full essay) will be discussed in" rel="nofollow">in the class. - This lin" rel="nofollow">ink will be useful for your writin" rel="nofollow">ing, referencin" rel="nofollow">ing and academic style presentation https://emedia.rmit.edu.au/learnin" rel="nofollow">inglab/content/writin" rel="nofollow">ing-skills