think critically about how Google Analytics defines various measurements
on your website – and how you can use that data to your advantage – by doing the following:
1) Watch the assigned online videos in this week’s reading list (which include Google
Analytics, Ultimate Beginner’s Guide and Google Analytics Tutorial for Beginners).
a. Please note, that – in total – these videos are more than an hour long.
2) Post one (1) initial comment in which you answer all of the following questions in your
own words:
a. What is the difference between the number of site visits and the number of
unique visits?
b. What is the difference between the number of page views and the number of
pages per session?
c. What is a bounce rate?
d. What is the difference between an organic traffic source and a direct traffic
source?
e. What is the difference between a social traffic source and a referral traffic
source?
f. When you view an analytics report for your website and see that you want to
improve some of the data points, what are 2 things you may end up changing to
improve the data for the next time you run that same analytics report?
i. As an example, you may want to increase your number of site visits via
social traffic, so you may promote your website more on social media.
Sample Solution