Introducing a New Product to Achieve Organizational Goals
Develop a marketing plan (report format) to roll out a new or amended product
Building upon the work completed in your previous assignment, you are required to suggest either: an entirely new product that can be introduced to the market; an alteration to an existing product.Your new or amended product must assist the organisation you have analysed in achieving itsbusiness mission and goals.In doing so, it is expected that you will:
- Clearly identify the business vision and mission;
- Clearly understand the current market situation of the or consider opportunities andthreats for the future;
- Determine marketing objectives that will assist the organisation in moving further towardits business vision and mission;
- Develop a high-level marketing plan that provides an outline for the company to follow.Section 1 Identify Business Vision and Mission