We are doing a project about a company called "Islide" which sells slippers. My professor assign us in different groups and we need to do a report about it. I am doing the introduction part and I will upload the whole group project for reference after bidding.
Focus groups are a qualitative research technique that brings small groups of people from a population together to discuss their opinions and/or experiences with a product, company, service, advertisement, concept or idea. While results are not projectable to the entire population, focus groups can provide very meaningful insights.
The following outline identifies the primary topics that should be included in your report but is not an exhaustive list. You should tailor this outline to the particular characteristics of your research.
A. Introduction:
The introduction explains what you hoped to accomplish with the focus group.
Briefly overview why focus group research was conducted and its primary objectives.
Sample Solution