Is marketing management an art or a science?

PLEASE ANSWER BELOW 10 QUESTIONS

1. Is marketing management an art or a science? (Take a position)
   Marketing management is largely an artistic exercise and therefore highly subjective. - OR -
   Marketing management is largely a scientific exercise with well-established guidelines and criteria.
2. B2C & B2B Concepts: As a marketing manager which marketing is easier B2C or B2B? How might B2C marketing concepts be applied to B2B settings?
3. Marketing Research: When was the last time you participated in a survey? How helpful do you think the information you provided was? How could the research have been done differently to make it more effective?
4. What is the best type of marketing research? (Take a position)
   The best marketing research is quantitative in nature. - OR -
   The best marketing research is qualitative in nature.
5. Pricing Methods: Think about the different pricing methods (like markup pricing, target-return pricing, perceived value pricing, value pricing, going-rate pricing, and auction-type pricing). As a consumer, which do you prefer to deal with? Why?
6. Is the right price a fair price? (Take a position)
   Prices should reflect the value consumers are willing to pay. - OR -
   Prices should reflect only the cost of making a product / service plus small profit margin.
7. Product Innovativeness: Think about the last new product you bought. How do you think its success will be affected by the five characteristics of an innovation relative advantage, compatibility, complexity, divisibility, and communicability?
8. Country of Origin: Give an example of a brand/product that you use. Do you know where they come from? Where they are made? Do you think knowing these answers would affect your perceptions of quality or satisfaction?
9. Improving Services Marketing: Think about your own admission in MBA program. How can you apply the marketing principles to your College? Do you have any advice as to how it could become a better service marketer?
10. Product & Service Differentiation: Consider the different means of differentiating products and services. Which ones have the most impact on your choices? Why? Can you think of certain brands that excel on a number of these different means of differentiation?

Sample Solution