IT & Competitive Advantage

1. In his article, IT Doesn't Matter (attached), Carr discusses the concept of commoditization and even provides some examples of how long it took for different in" rel="nofollow">inventions to hit a critical mass in" rel="nofollow">in the market. The video Did you Know? (https://youtu.be/uqZ1100Y17Y ) also, talks about some of these technological advancements. What do you believe will be the next thin" rel="nofollow">ing to take off such as Facebook did (not too long ago) that will transform our lives yet again" rel="nofollow">in? 2. In his article, IT Doesn't Matter (attached), Carr provides a list of New Rules for IT Management. Please discuss the applicability of these rules to companies like Facebook or Google? How about Hershey? Address all three companies in" rel="nofollow">in your answer. 3. In the epilog for the book The Shallows (attached) & in" rel="nofollow">in Is Google Makin" rel="nofollow">ing Us Stupid (attached), Nicholas Carr refers to Kubrick's dark prophecy — As we come to rely on computers to mediate our understandin" rel="nofollow">ing of the world, it is our own in" rel="nofollow">intelligence that flattens in" rel="nofollow">into artificial in" rel="nofollow">intelligence." Discuss what you understand under this to mean and provide an example that would support this assertion. 4. In the article — Investin" rel="nofollow">ing in" rel="nofollow">in IT that Makes Competitive Difference (attached), in" rel="nofollow">in addition to other great in" rel="nofollow">information, there is a section that talks about how technology has changed competition and there is a graph provided, showin" rel="nofollow">ing the dollar value of US corporate IT stocks. Research how these stocks have done sin" rel="nofollow">ince then and discuss 3 companies that likely had an impact on this performance. (Hin" rel="nofollow">int: While you may not be able to fin" rel="nofollow">ind in" rel="nofollow">information that is directly comparable, perhaps you can look at the Dow Jones Tech Index INDEXDJX:DWCTEC or some other similar in" rel="nofollow">information to in" rel="nofollow">inform your discussion here). 5. In the article - How Information Gives you Competitive Advantage(attached) - Porter & Millar discuss how IT is changin" rel="nofollow">ing competitive advantage. Some of their predictions are quite fascin" rel="nofollow">inatin" rel="nofollow">ing if you thin" rel="nofollow">ink about the fact that they discussed the topics more than 20 years ago. For this assignment, talk about how in" rel="nofollow">information technology has changed the value chain" rel="nofollow">in and provide an example of where you have seen this either from your past work experiences or as a customer.