QUESTION 1
Jack in the Box is a well-known fast-food restaurant chain in many parts of the southwestern United States and California. However, the chain has not penetrated markets in much of the remaining sections of the country. Should Jack in the Box continue to concentrate its efforts on a limited geographical area?
QUESTION 2
Jack in the Box experienced a crisis in 1993 when four customers died from E. coli-tainted hamburgers. What could have been done to avoid this type of crisis? Was it managed effectively? What can other restaurants learn from this experience?
QUESTION 3
Jack in the Box owns a higher percentage of its stores than do most of its fast-food rivals. Should the chain continue this approach, or does franchising offer greater prospects for growth?
QUESTION 4
In an industry where all competitors appear to market similar products with dollar menus, how has Jack in the Box differentiated itself from its rivals? What more can and/or should be done in this regard?
Sample Solution