You will be expected to keep a journal, beginning Monday, Oct 14 of your observations of the marketing activities you are exposed to in your daily life. You must make at least three (3) entries per week for a period of five weeks ending November 16, a total of fifteen (15) entries. The journal entries can include information on purchase decisions you make or you observe others make, ads you hear, read or watch or discussions you have about products or services. Each entry must relate the incident you observe to the concepts we are studying in class. You must tie each entry to a marketing principle, not simply describe, for example, an advertisement you might have seen.
Completed journals should be turned in on November 21 no later than 5:00pm and will be worth 20% of your course mark. Marks will be based on your ability to place a concept label on a purchase decision, advertisement or activity, explain the rationale for the label and link it to principles we have studied in class.
Sample Solution