Overview: For the capstone assessment, you will create a business implementation plan and audiovisual
presentation for the product, service, or idea you have been developing throughout your MBA
coursework.
In Milestone One, you will submit the justification for your idea or concept. You will connect
entrepreneurship or
intrapreneurship with organization change and survival. This milestone lays the foundation for the rest of
the project by outlining the justification of an idea or concept. Ultimately, the justification in this milestone
will provide much of the reasoning that decision makers will use to determine if they will fund your idea or
concept.
Critical Elements:
Rationale: Lay out the rationale for the idea or concept.
Problem or Opportunity: Identify the problem or opportunity that the idea or concept addresses.
Market: Analyze the market for the product or services.
Sample Solution