key issues that strategic analysis plays in a business or organisation

  Critically evaluate the key issues that strategic analysis plays in" rel="nofollow">in a busin" rel="nofollow">iness or organisation that you are familiar with.   Your Report should cover the followin" rel="nofollow">ing: 1. Briefly descnbe the background in" rel="nofollow">information of the organisation (or SBU) chosen. This in" rel="nofollow">information should be bnef and relevant to the discussion of your assignment and thus may in" rel="nofollow">include ownership, history, size, busrness scope, major products/services, and major markets of the organisation (or SBU). 2. Conduct an external environment analysis in" rel="nofollow">includin" rel="nofollow">ing a macro-environment analysis and Porter's 5 forces analysis: (a) Conduct a macro-environment analysis for the entire in" rel="nofollow">industry within" rel="nofollow">in which the organisation (or SBU) operates- You should use the PESTEL model and focus on understandin" rel="nofollow">ing the purpose of this analysis, the identification of key factors and their implications in" rel="nofollow">in terms of key opportunities and threats, and discussion of their overall impact on in" rel="nofollow">industry growth in" rel="nofollow">in the future. Draw your conclusions based on your macro- environment analysis. (b) Undertake an in" rel="nofollow">industry analysis usin" rel="nofollow">ing either Porter’s 5 forces model or Hubbard's in" rel="nofollow">industry analysis approach. You should pay attention to the purpose of this analysis, the in" rel="nofollow">inter- connectedness of different aspects of the competitiVa forces, and their overall impact on the in" rel="nofollow">industry and the organisation selected in" rel="nofollow">in terms of main" rel="nofollow">in drivin" rel="nofollow">ing forces in" rel="nofollow">in the competitive environment. Draw your conclusions based on your in" rel="nofollow">industry analysis. 3. Conduct an in" rel="nofollow">internal environment analysis. You should identify, differentiate and evaluate the key resources and competencies of the organisation (or SBU) that are most likely to provide sustain" rel="nofollow">inable competitive advantage- 4. Summarise your fin" rel="nofollow">indin" rel="nofollow">ings based on your external and in" rel="nofollow">internal environment analysis. Identify the key issues that the organisation (or SBU) faces and give your recommendations.