Identify a key trend or contemporary theory in services and retail and discuss how
organisations are responding to this. Use examples and academic theory to support your argument.
The essay should follow the structure below:
- Introduction
- Introduce the key trend/theory you have identified, using academic and industry sources and examples to support.
- Select an organisation in the service/retail sector. Using academic literature and industry sources, make recommendations on how your chosen organisation can respond to the
Sample Solution