Procedure 1. Select a keyword from your concept explication activity: public(s), relation(s), corporate social responsibility (CSR), public opinion, publicity, integrated marketing communication (IMO), crisis, social media, and campaign 2. Think what your interest is; someone may be interested in sports, film, music, non-profit, politics, fashion, food, etc. 3. Assume that you are hired to an organization perfectly matching to your interest! As your first task, you have to propose a research to your team. Why does your team need a research for what? (Set a goal of your research: Increase purchase rate; boost awareness of the issue; recover damaged reputation/images of the organization). We've learned that there are different types of research: quantitative and qualitative. With research methods, you may want to do a different type of research: survey, focus group, experiment studies, field research, in-depth interview, content analysis, etc.
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