Watch the video Killing us Softly 4. Take notes and pay particular attention to how Dr. Kilbourne analyzes the advertisement. See how she is able to analyze the ads through a sociological lens. Observe the ways she is able to read the advertisement's message in terms of power, heterosexuality, masculinity, hyper-femininity, women’s powerlessness, and violence against women. Also, pay attention to how race and gender inequality work simultaneously to structure the representation of women of color in advertisements.
STEP 2
Go to: www.genderads.com
STEP 3
Next, spend some time and browse the different categories of gender ads. Select two advertisements. The ads should be in different categories. Also, push yourself to think deeply and critically.
Save the images to your hard drive (you need to upload them when you submit your post). You should also provide a direct link to the particular ads you chose.
Sample Solution