First, think back to a recent purchase you made. The purchase can be a small or large product.
Next, answer the following questions.
What was the purchase?
Was this a high-involvement or a low-involvement purchase?
How was marketing involved in influencing your purchase? For example, did you see an ad for the product? Receive an email? Hear it promoted on a commercial?
Looking back at your purchase, how did you engage with each step of the buying decision process? (Note: try to write one sentence describing how you completed each step of the process. If you do not think you completed a step, simply write “I do not think I completed step __.”)
Perform research online using the search terms "the purchasing process." Find and review an article that outlines the purchasing process. How does your own experience of the purchasing process compare to the article you found?
Try to write at least 150 words in your response.
Sample Solution