Leadership

  Leadership Description Case Study: Evaluate the leadership of Steve JobsShortly after his death the great American commentator Malcolm Gladwell wrote an assessment of the career of Steve Jobs which appeared in" rel="nofollow">in The New Yorker magazin" rel="nofollow">ine. This article is entitled “The real genius of Steve Jobs” and is available to download at http://www.newyorker.com/reportin" rel="nofollow">ing/2011/11/14/111114fa_fact_gladwell?currentPage=allYour task is to prepare an evaluation of the leadership and management style of Steve Jobs. The Gladwell article should be your startin" rel="nofollow">ing poin" rel="nofollow">int. You are then in" rel="nofollow">invited to supplement the in" rel="nofollow">information in" rel="nofollow">in this article by wider readin" rel="nofollow">ing. You will fin" rel="nofollow">ind extensive in" rel="nofollow">information on Steve Jobs on the web. Biographies of Steve Jobs are also available from the University library. Your report should be about 2,500 words excludin" rel="nofollow">ing references, typewritten – Ariel 11 poin" rel="nofollow">int, sin" rel="nofollow">ingle-sided, 1.5 lin" rel="nofollow">ine spacin" rel="nofollow">ing. A 10 per cent variation in" rel="nofollow">in word count is acceptable. Submission date via Turnitin" rel="nofollow">in will be agreed in" rel="nofollow">in class. In writin" rel="nofollow">ing your report you are expected to utilise leadership and change theory in" rel="nofollow">in your critical assessment of Jobs. In order to help structure your work ensure that your answer addresses a min" rel="nofollow">inimum number of issues:• Do you consider Jobs to be a manager, a leader, or both?• The characteristics that helped Jobs drive Apple forward,• What could be the consequences of takin" rel="nofollow">ing his style too far?• Would Jobs have been the right person for Apple durin" rel="nofollow">ing the times ahead, or does the company now require more of a ‘manager’ than a ‘leader’? Stress is placed on referencin" rel="nofollow">ing and the application of appropriate theory. For example, in" rel="nofollow">in lookin" rel="nofollow">ing at Jobs as a manager/leader you are expected to assess Jobs by specific reference to appropriate theory. Your challenge is complex and you should therefore make reference to a range of literature and in" rel="nofollow">introduce other issues that you consider to be relevant to a thorough understandin" rel="nofollow">ing of leadership at Apple. You are expected to demonstrate that you have understood the relevant application of theory to this case study. Higher marks will be awarded by demonstratin" rel="nofollow">ing a critical approach to the application of theory.