Student is required to answer following topics for writing a 1,000 words individual essay.
Choose the following brand : La Mer
- Use the Digital Strategy Map (see below) to analyse the following:
a) What are the challenges that your company is facing so that it is considering undertaking a digital project?
b) What customer experience/issues that the digital project is aiming to improve/resolve?
c) What new competencies will have to be developed in the company in order to make the digital project a success and what areas are they related
to? - Construct a Storytelling Canvas (see below) to show how you plan to present your digital project and win the support of your management. (include
filled Storytelling Canvas in essay as reference)