Learning Outcomes

1. Critically analyse the strategic position of an organisation through the application of a set of established techniques
2. Critically evaluate the importance of information systems to the creation of competitive advantage in an industry sector
3. Critically evaluate developments in information technology that affect the strategic position of organisations
4. Critically discuss issues associated with the implementation of strategic information systems

Referencing Style:

Harvard (see Cite Them Right - www.citethemrightonline.com)

PART A: (50% of marks) - Addresses learning outcome 1, 2, 3

1. Critically analyse your chosen company and industry sector drawing on correctly referenced, supportive evidence obtained from your research. (25% marks)
   Include in your analysis (as appendices to the main report): A Value Chain for your chosen company
   A Value System for your chosen company
   Your report should then draw on the information given in these appended documents. Include evidence of the use made of information technology and information systems in
   your chosen company and industry sector. Suggested content: How does the company derive its income?
   Where are its main costs incurred?
   As a potential investor how do you measure the performance of the company relative to other companies in the sector?
2. Critically analyse your chosen company and its external environment drawing on correctly referenced, supportive evidence obtained from your research. (25% marks)

Include in your analysis

Porter’s Five Forces Framework for your chosen company

Include evidence of the effect of information technology and information systems in your chosen company and industry sector.

Word limit: 1000-1200 words excluding references.

Sample Solution