The follow
ing post has two assignments namely;
1.Legislative Matrix based upon the specific legislators in a residential/geographical legislative district
Develop a Legislative Matrix based upon the specific legislators
in a residential/geographical legislative district. State and Federal legislators will be identified: State Representatives,
Senators, Congressman and Governor. Each legislator’s assigned committees and any active legislation bills and/or past legislative
initiatives will be identified.
2.Marketing Research
1. A large hardware store collects data about what its customers buy and stores these data
in a data warehouse. If you were the store’s buyer for lawn equipment, what would you want to know
from the data warehouse that would help you be a more successful buyer?
2. A sunglasses retailer is try
ing to determ
ine if there is a significant market for its merchandise
in a specific mall location where it is consider
ing open
ing a store. Would it be most
likely to use primary or secondary data, or a comb
ination of the two, to answer this question?
3. Marshall is plann
ing to launch a new sandwich shop and is try
ing to decide what features and price would
interest consumers. He sends a request for a proposal to four market
ing research
vendors, and three respond, as described
in the table below:
Which vendor should Marshall use? Expla
in your rationale for pick
ing this vendor over the others.
Vendor A Vendor B Vendor C
The vendor that Marshall has used
in the past estimates it can get the job done for $200,000 and
in two months. The vendor plans to do a telephone-based survey analysis and use secondary data from
the U.S. Census. Marshall’s key competitor has used this vendor, which claims that it can get the job done for $150,000 and
in one month. This vendor plans to do a telephone-based survey
analysis and use secondary data. Dur
ing a discussion perta
ining to its price and time estimates, the vendor
indicates it will draw on
insights it has learned from a recent report prepared for one
of Marshall’s competitors.
This well-known vendor has recently started to focus on the restaurant
industry. It quotes a price of $180,000 and a time of one month. The vendor plans to conduct a Web-based survey
analysis and use secondary data.